I spent a lot of time and money learning how to use LinkedIn. I’m going to give it all to you here, for FREE, and without any fluff. There are three pillars to using LinkedIn. You want 1) Authority, 2) Search Optimization, and 3) a Large Network.
We will discuss how to increase the authority of your profile and how to search optimize your profile first, then discuss strategies for increasing your network. Implementing these strategies can increase your chances of getting a job on LinkedIn or they can increase the amount of revenue your business or recruiting service brings in year after year.
The Importance of Search Optimization
People search for you on LinkedIn. If a Recruiter is looking for a navy nuke to fill an engineering position, she goes to that little search box and types in “navy nuclear,” or “reactor operator,” or “quality assurance technician”.
It works the same in any industry. If someone is looking for a divorce attorney in Houston, they go to this search box and type in something like “Houston Divorce Attorney.” If a Nuke is looking for a good Recruiter in Virginia to help with his job search, he goes to this little box and types in “Navy Nuke Recruiter in Virginia.”
When you begin to optimize your LinkedIn profile you need to determine what you want to be associated with, i.e., what keywords do you want to be found by? Long ago, I optimized my profile for the keywords “navy nuke.” Go to your LinkedIn profile and search on the words “navy nuke” without the quotations.
Does my profile pop up on the first page? It might not anymore because I have since optimized for different keywords but a lot of the Nuke stuff is still in there. Now whenever recruiters use LinkedIn to find Navy Nukes they see my profile and ask to connect with me.
Your first step in making a LinkedIn profile is deciding what keywords you want to optimize for. Then you want to create your profile with the goal of being on the first page of search results for that particular keyword (the top 10 search results). Continue reading “Optimize Your LinkedIn Profile”